Via Rail rebrands passenger rail project with $330K marketing spend

Wednesday, May 28, 2025, 9:20 am

A federal Crown corporation has spent over $330K on a rebranding campaign to revive interest in its high-frequency rail corridor project. The move marks a strategic pivot in its approach to boost public engagement with Canada’s evolving passenger rail service.

ledevoir.com / Une filiale de VIA Rail a payé 330 000$ pour changer l’image du train à grande vitesse

Le projet Alto est né du «désintérêt généralisé» constaté pour le réseau à grande fréquence annoncé en 2021.

theglobeandmail.com / Via Rail subsidiary paid marketing firm more than $330,000 to rebrand passenger rail project

Documents detail how the Crown corporation, concerned about disinterest in a high-frequency rail corridor, decided to change its name and pivot to high-speed rail

globalnews.ca / Via Rail subsidiary paid Quebec marketing firm $330K as it pivoted to high-speed rail

A federal Crown corporation paid more than $330,000 to an outside marketing firm to rebrand a planned passenger rail project between Toronto and Quebec City.

permalink / 3 stories from sources in 37 hours ago #finance #business #railways #canada

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