E.l.f. Beauty Acquires Hailey Bieber’s Rhode Brand in Billion-Dollar Deal
Thursday, May 29, 2025, 8:21 am
In a high-stakes move in the cosmetics industry, E.l.f. Beauty announced its acquisition of Hailey Bieber’s Rhode beauty brand for a staggering $1 billion. The deal, structured with a substantial cash and stock mix, underscores a strategic investment in expanding market share and capitalizing on rising consumer trends in beauty and skincare.
'I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode,' Hailey Bieber announced.
Hailey Bieber’s beauty brand, Rhode, sold for $1 billion CP24
E.l.f. Beauty is acquiring Hailey Bieber’s Rhode beauty brand for $1 billion. The deal is for $800 million in cash and stock, with an additional $200 million payout based on Rhode’s performance over three years, E.l.f. said in a statement. E.l.f. Chief Executive Officer Tarang Amin said the…
NEW YORK (AP) — E.l.f. Beauty has acquired Hailey Bieber’s Rhode skincare brand in a $1 billion deal, the companies said. Bieber’s Rhode had $212 million in net sales in the 12 months that ended March 31. The company’s products are only available online, but by the end of this year it plans to…
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