Friday, June 6, 2025, 4:22 pm
British Columbia has kicked off a six‐week, $5‐million advertising blitz targeting American physicians and nurses. The campaign, running across multiple states near the border, aims to address regional healthcare staffing shortages by drawing experienced practitioners to bolster the province’s medical workforce.
Health Minister Josie Osborne says B.C. is taking advantage of ‘chaos’ in the U.S. to attract health care workers
British Columbia has launched a six-week, $5-million campaign of targeted advertisements to recruit doctors and nurses in the United States.
The six-week campaign involves print, video, digital, social media and audio elements and began in Washington, Oregon and parts of California on Monday.
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