Hudson’s Bay brand sale lands $30M deal with Canadian Tire
Thursday, May 15, 2025, 6:21 pm
In a nostalgic yet bold move, Hudson’s Bay has sold its iconic name and brands to Canadian Tire for $30 million. The deal marks the end of an era for the historic retailer and kick-starts a new chapter under a very different corporate banner.
Canadian Tire CEO Greg Hicks says decision to buy stripes and other intellectual property is strategic, as well as patriotic
La transaction s’élève à 30 millions de dollars.
Hudson’s Bay to sell name, stripes, brands to Canadian Tire for $30 million CP24
TORONTO — Hudson’s Bay is getting a second life with a new owner — Canadian Tire Corp. Ltd. Canadian Tire said Thursday that it will pay $30 million for intellectual property belonging to the retailer, which is Canada’s oldest company. The sale includes the overarching Hudson’s Bay brand, its…
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